Instead of folding out from the wall, the Bedup pulls down from the ceiling but still leaves room for objects underneath even when it is in use - something most convertible couch-beds and other transforming bed designs cannot manage.
When not in use, the Bedup can be set flush with a ceiling so as to visually disappear or can become a kind of hovering drop-ceiling, defining a space below it and even illuminating the rest of the room with built-in lighting.
Done right, the Bedup can even (arguably) add something decorative to a space - contributing color and spatial accents, contrasting or complimenting the rest of room's layout.
