In some of their example settings the furniture is largely designed to blend with existing design elements and color schemes.
In other cases the new furniture is intended to stand out brightly from the current design scheme and make a bold set of statements.
In still others the furniture almost fades into the background with colorful accents standing out from the uniform (in these cases white) color scheme around them.
Whether or not you are actually looking for new living room furniture, these designers are adept at showing the variety of possible strategies one can employ in redocarating an interior living space.